Millennials and Gen Z are Reshaping Philanthropy Today
July 21, 2023
Millennials and Gen Z are reshaping philanthropy in a number of ways, including how they donate to charity. Here are some of the key trends:
- According to the report, millennial and Gen Z donors are more likely to give online through their cell phones or tablets than any other generation. This is shown by the data, which indicates that 48% of Gen Z and 47% of millennial donors accessed a charity's online donation form through a mobile device, compared to only 41% of Gen X donors and 27% of boomer donors. These younger generations are more likely to give their money to causes that they have an emotional connection to, such as environmentalism, social justice, or animal welfare. Additionally, the influence of social media on these donors has a huge influence on their decisions to give.
- Younger generations may be more likely to use crowdfunding platforms like GoFundMe and Kickstarter to raise money for causes they are passionate about. Not only do they donate money, but they are also more likely to give back by volunteering their time and energy to charitable causes. Millennials and Gen Z feel that this is a more intimate way to offer support, and they are always looking for meaningful ways to make a difference in their communities.
- They are more likely to donate to small, local charities. Millennials and Gen Z are more likely to donate to charities that they have a personal connection to, such as a local food bank or animal shelter. They are also more likely to be influenced by social media when making donation decisions.
- They are more likely to donate to causes that address social and environmental issues. Millennials and Gen Z are more concerned about social and environmental issues than older generations. They are more likely to donate to charities that address these issues, such as climate change or racial justice.
- They are more likely to use their social media platforms to raise awareness about charitable causes. Millennials and Gen Z are more active on social media than older generations. They are more likely to use their social media platforms to raise awareness about charitable causes and to encourage others to donate.
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